TY  - BOOK
AU  - Rotzoll, Kim B. (ed.)
TI  - Proceedings of the 1989 conference of the American Academy of Advertising
SN  - 0931030129
U1  - 659.1072 
PY  - 1989///
CY  - Urbana
PB  - American Academy of Advertising
KW  - academic agency research
KW  - advertising business
KW  - advertising management
KW  - advertising media studies
KW  - advertising message
KW  - advertising research
KW  - applied advertising research
KW  - area of advertising controversy
KW  - audience studies
KW  - media planning
KW  - message effects studies
KW  - teaching advertising
KW  - teaching in society course
ER  -