King, Karen Whitehill (ed.) <br/><br/>
Proceedings of the 1994 conference of the american academy of advertising  

 - New York:   American Academy of Advertising  1994 
 - xx, 258p., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>093103017X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising education<br/>agency<br/>applied research<br/>children advertising<br/>claims<br/>cognitive<br/>counterclaims<br/>emotional responses<br/>integrated marketing communication<br/>media evaluation<br/>media models<br/>political<br/>product placement in film<br/>public service campaings<br/>qualitative research<br/>sports marketing
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO