TY  - BOOK
AU  - King, Karen Whitehill (ed.)
TI  - Proceedings of the 1994 conference of the american academy of advertising 
SN  - 093103017X
U1  - 659.1072 
PY  - 1994///
CY  - New York: 
PB  - American Academy of Advertising
KW  - advertising
KW  - advertising education
KW  - agency
KW  - applied research
KW  - children advertising
KW  - claims
KW  - cognitive
KW  - counterclaims
KW  - emotional responses
KW  - integrated marketing communication
KW  - media evaluation
KW  - media models
KW  - political
KW  - product placement in film
KW  - public service campaings
KW  - qualitative research
KW  - sports marketing
ER  -