Madden, Charles S. (ed.) <br/><br/>
Proceedings of the 1995 conference of the American Academy of Advertising 

 - Richmond:   AAA  1995 
 - xii, 255p., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>affective effects<br/>attitude towards advertising<br/>cognitive<br/>consumer perceptions<br/>ethnic minority portrayals<br/>gender<br/>interactive feature<br/>international advertising<br/>involvement<br/>modeling media<br/>public service arena<br/>qualitative methods<br/>radio<br/>real world chesapeake<br/>regulation<br/>response<br/>sex<br/>truth<br/>videotape
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO