TY  - BOOK
AU  - Madden, Charles S. (ed.)
TI  - Proceedings of the 1995 conference of the American Academy of Advertising
SN  - 0931030188
U1  - 659.1072 
PY  - 1995///
CY  - Richmond: 
PB  - AAA
KW  - affective effects
KW  - attitude towards advertising
KW  - cognitive
KW  - consumer perceptions
KW  - ethnic minority portrayals
KW  - gender
KW  - interactive feature
KW  - international advertising
KW  - involvement
KW  - modeling media
KW  - public service arena
KW  - qualitative methods
KW  - radio
KW  - real world chesapeake
KW  - regulation
KW  - response
KW  - sex
KW  - truth
KW  - videotape
ER  -