Proceedings of the 1996 conference of the American Academy of Advertising - Wilcox, Gary B. (ed.) (Texas: The University of Texas, 1996)
Keywords: account planning; accreditation; brand loyalty; cigarettes; code of ethics; consumer segments; creative; creative process; cross culture; education; frequency; integrated marketing communications; media plannig; negative ads; reach; responsive; smoking; stalking consumer; stimulus; technological developments; web