Roberts, Marilyn S. (ed.) <br/><br/>
Proceedings of the 1999 conference of the american academy of advertising  

 - New York:   American Academy of Advertising  1999 
 - xvii, 302p., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0931030226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising language<br/>attitudes<br/>audiences<br/>comparing channels<br/>culturally speaking<br/>education<br/>emotional advertising<br/>higher education<br/>industrial job setisfaction<br/>internation advertising agencies<br/>message<br/>newspaper comparisons<br/>political<br/>public service<br/>social issues<br/>web advertising<br/>web internationlly
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO