TY  - BOOK
AU  - Roberts, Marilyn S. (ed.)
TI  - Proceedings of the 1999 conference of the american academy of advertising 
SN  - 0931030226
U1  - 659.1072 
PY  - 1999///
CY  - New York: 
PB  - American Academy of Advertising
KW  - advertising language
KW  - attitudes
KW  - audiences
KW  - comparing channels
KW  - culturally speaking
KW  - education
KW  - emotional advertising
KW  - higher education
KW  - industrial job setisfaction
KW  - internation advertising agencies
KW  - message
KW  - newspaper comparisons
KW  - political
KW  - public service
KW  - social issues
KW  - web advertising
KW  - web internationlly
ER  -