Shaver, Mary Alice (ed.) <br/><br/>
Proceedings of the 2000 conference of the american academy of advertising  

 - New York:  American Academy of Advertising,  2000. 
 - xvi, 241p., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising regulation<br/>advertising standardization<br/>advertising strategies<br/>agency concerns<br/>banner advertising<br/>branding in cyberspace<br/>celebrity effects<br/>changing cultures<br/>issues on the www<br/>media and advertising<br/>orientation towards advertising<br/>peer approval<br/>persuasion effects<br/>political sites<br/>public advertising<br/>religion gets advertising<br/>sex roles portrayals<br/>smoking behaviour<br/>web
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO