TY  - BOOK
AU  - Shaver, Mary Alice (ed.)
TI  - Proceedings of the 2000 conference of the american academy of advertising 
SN  - 0931030234
U1  - 659.1072 
PY  - 2000///
CY  - New York
PB  - American Academy of Advertising
KW  - advertising regulation
KW  - advertising standardization
KW  - advertising strategies
KW  - agency concerns
KW  - banner advertising
KW  - branding in cyberspace
KW  - celebrity effects
KW  - changing cultures
KW  - issues on the www
KW  - media and advertising
KW  - orientation towards advertising
KW  - peer approval
KW  - persuasion effects
KW  - political sites
KW  - public advertising
KW  - religion gets advertising
KW  - sex roles portrayals
KW  - smoking behaviour
KW  - web
ER  -