TY  - BOOK
AU  - Abernethy, Avery M. (ed.)
TI  - Proceedings of the 2002 conference of the american academy of advertising
SN  - 0931030269
U1  - 659.1072 
PY  - 2002///
CY  - New York
PB  - American Academy of Advertising
KW  - advertising
KW  - creative strategy
KW  - cross cultural
KW  - education
KW  - health
KW  - humorous
KW  - internet
KW  - media planning
KW  - online shopping
KW  - sponsorship
ER  -