Carlson, Les (ed.) <br/><br/>
Proceedings of the 2003 conference of the american academy of advertising 

 - New York:  American Academy of Advertising,  2003. 
 - xx, 256p., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising education<br/>attitudes<br/>children and adolescents<br/>consumer and customer characteristics<br/>consumer behaviour<br/>consumer response to online advertising<br/>corporate credibility<br/>creativity<br/>gender role and portrayals<br/>health related issues<br/>humor in advertising<br/>IMC<br/>interactivity on the web<br/>media issues<br/>research
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO