TY  - BOOK
AU  - Carlson, Les (ed.)
TI  - Proceedings of the 2003 conference of the american academy of advertising
SN  - 0931030277
U1  - 659.1072 
PY  - 2003///
CY  - New York
PB  - American Academy of Advertising
KW  - advertising education
KW  - attitudes
KW  - children and adolescents
KW  - consumer and customer characteristics
KW  - consumer behaviour
KW  - consumer response to online advertising
KW  - corporate credibility
KW  - creativity
KW  - gender role and portrayals
KW  - health related issues
KW  - humor in advertising
KW  - IMC
KW  - interactivity on the web
KW  - media issues
KW  - research
ER  -