Arnould, Eric <br/><br/>
Consumers 
by Eric Arnould, Linda Price and George Zinkhan 
 - 1st ed. 
 - New York:   McGraw-Hill Companies  2002 
 - xviii, 750p., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>007112294X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumers behaviour<br/>economic<br/>lifestyles<br/>marketing strategies<br/>satisfactions<br/>social structures
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARN