TY  - BOOK
AU  - Chandra, Aruna
AU  - Rau, Pradeep
AU  - Ryans, John K.
TI  - Indian business : finding opportunities in this big emerging market
SN  - 096714390X
U1  - 658.400954 
PY  - 2002///
CY  - New York: 
PB  - Paramount Market Publishing Inc.
KW  - business
KW  - cultural considerations
KW  - India
KW  - information technology
KW  - middle class
KW  - politics
KW  - service economy
KW  - standardisation vs. localisation
KW  - understanding India
ER  -