TY  - BOOK
AU  - Danziger, Pamela N.
TI  - Why people buy : things they don't need
SN  - 0967143993
U1  - 658.8342 
PY  - 2002///
CY  - New York: 
PB  - Paramount Market Publishing Inc.
KW  - consumer
KW  - motivation research
KW  - purchasing
ER  -