Sherrington, Mark <br/><br/>
Added value : the alchemy of brand-led growth 
by Mark Sherrington 
 - New York:   Palgrave Macmillan  2003 
 - xvi, 208p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1403903875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>added value (Firm)<br/>brand health<br/>brand name products<br/>brand vitality<br/>corporations<br/>ideas<br/>impact<br/>innovation<br/>marketing<br/>value added
<br/><br/><label>Dewey Class. No.: </label>658.827  / SHE