Nash, Edward L. (ed.) <br/><br/>
The direct marketing handbook 

 - 2nd ed. 
 - Singapore:  McGraw Hill Inc.,  1992. 
 - xxxiii, 827p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0071127291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>applications<br/>broadcast<br/>customer loyalty programmes<br/>database<br/>direct marketing<br/>law<br/>media<br/>planning<br/>print<br/>production<br/>strategy<br/>tactics<br/>telemarketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / DIR