TY  - BOOK
AU  - Nash, Edward L. (ed.)
TI  - The direct marketing handbook
SN  - 0071127291
U1  - 658.84 
PY  - 1992///
CY  - Singapore
PB  - McGraw Hill Inc.
KW  - analysis
KW  - applications
KW  - broadcast
KW  - customer loyalty programmes
KW  - database
KW  - direct marketing
KW  - law
KW  - media
KW  - planning
KW  - print
KW  - production
KW  - strategy
KW  - tactics
KW  - telemarketing
ER  -