athur, U. C. <br/><br/>
Textbook of strategic management 
by U. C. Mathur 
 - New Delhi:   Macmillan India Ltd.  2005 
 - 386p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>1403926778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business environment in 21st century<br/>CEO role<br/>corporate level strategy<br/>firms internal strengths<br/>global strategy<br/>HR<br/>information and capital resource<br/>non profit organisation<br/>operations level strategy<br/>political environment<br/>small scale industries<br/>strategic audit<br/>strategic imperatives<br/>strategic planning<br/>structure and culture<br/>sustainable competitive advantage<br/>web marketing
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MAT