Soto, Teresa J. <br/><br/>
Marketing to hispanics : a strategic approach to assessing and planning your initiative 
by Teresa J. Soto 
 - 1st ed. 
 - Chicago:   Kaplan Publishing  2006 
 - xii, 259p., app., bib., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1419502786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>consumer<br/>hispanic American consumers<br/>marketing<br/>organisation aligned<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.8008968073  / SOT