TY  - BOOK
AU  - Soto, Teresa J.
TI  - Marketing to hispanics : a strategic approach to assessing and planning your initiative
SN  - 1419502786
U1  - 658.8008968073 
PY  - 2006///
CY  - Chicago: 
PB  - Kaplan Publishing
KW  - case studies
KW  - consumer
KW  - hispanic American consumers
KW  - marketing
KW  - organisation aligned
KW  - United States
ER  -