Saget, Allison <br/><br/>
The event marketing handbook 
by Allison Saget 
 - Chicago:   Kaplan Publishing  2006 
 - xvii, 299p., ind.  23 cm x 18 cm 
<br/><br/><label>ISBN: </label>1419515063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand recognition<br/>creative materials<br/>exhibit<br/>lead generation<br/>leadership<br/>marketing<br/>promotional items<br/>special events<br/>sponsor<br/>target audience profile
<br/><br/><label>Dewey Class. No.: </label>650  / SAG