TY  - BOOK
AU  - Moore, John
TI  - Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture
SN  - 1419520016
U1  - 658.8 
PY  - 2006///
CY  - Chicago: 
PB  - Kaplan Publishing
KW  - business creates the brand
KW  - coffee industry
KW  - corporate culture
KW  - locationing is advertising
KW  - marketing
KW  - merchandising relevant
KW  - organisational effectiveness
KW  - Starbucks coffee company
KW  - United States
ER  -