Marketing to women : how to increase your share of the world's largest market
by Marti Barletta
- 2nd ed.
- Chicago: Dearborn Trade Publishing 2005
- xxxiv, 325p., app., ind. 24 cm x 16 cm
1419520199
bigger picture circle and compass communication face to face gender trends market to women marketing marketing model notes to the CEO practical applications spiral path star gender culture women consumers