TY  - BOOK
AU  - Barletta, Marti
TI  - Marketing to women : how to increase your share of the world's largest market
SN  - 1419520199
U1  - 658.804 
PY  - 2005///
CY  - Chicago: 
PB  - Dearborn Trade Publishing
KW  - bigger picture
KW  - circle and compass
KW  - communication
KW  - face to face
KW  - gender trends
KW  - market to women
KW  - marketing
KW  - marketing model
KW  - notes to the CEO
KW  - practical applications
KW  - spiral path
KW  - star gender culture
KW  - women consumers
ER  -