Lipe, Jay <br/><br/>
Stand out from the crowd : secrets to crafting a winning company identity 
by Jay Lipe 
 - Chicago:   Kaplan Publishing  2006 
 - vii, 263p., glos., ind.  23 cm x 18 cm 
<br/><br/><label>ISBN: </label>1419523007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>company needs a well crafted identity<br/>corporate image<br/>management<br/>market touch points<br/>marketing<br/>strategic factors<br/>writing word
<br/><br/><label>Dewey Class. No.: </label>659.2  / LIP