TY  - BOOK
AU  - Lipe, Jay
TI  - Stand out from the crowd : secrets to crafting a winning company identity
SN  - 1419523007
U1  - 659.2 
PY  - 2006///
CY  - Chicago: 
PB  - Kaplan Publishing
KW  - company needs a well crafted identity
KW  - corporate image
KW  - management
KW  - market touch points
KW  - marketing
KW  - strategic factors
KW  - writing word
ER  -