Levit, Theodore <br/><br/>
Ted levitt on marketing 
by Theodore Levit 
 -  Hardvard Business Review Book  2006 
 - vii, 226p., ind.  23 cm x 15 cm 
 - A Harvard business review paperback series .
<br/><br/><label>ISBN: </label>1422102068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>business always loses<br/>creativity is not enough<br/>exploit the product life cycle<br/>innovative imitation<br/>marketing<br/>marketing myopia<br/>marketing success<br/>markets globalization<br/>product intangibles<br/>production line approach to service<br/>service industrialization
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV