Cathelat, Bernand <br/><br/>
Socio-lifestyle marketing : the new science of identifying, classifying and targeting consumers worldwide 
by Bernand Cathelat 
 - Chicago:   Probus Publishing  1993 
 - vi, 319p., glos., bib., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>1553788180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer panel analysis<br/>innovative strategies<br/>integrated tool<br/>pratical application<br/>product range policy<br/>professional decision making<br/>repositioning existinging product<br/>socio-style system<br/>where do social-styles come from
<br/><br/><label>Dewey Class. No.: </label>658.8343  / CAT