Randazzo, Sal <br/><br/>
Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands 
by Sal Randazzo 
 - Chicago:   Probus Publishing Co.  1993 
 - xiii, 289p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1557384274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising brand name products<br/>advertising psychological aspects<br/>advertising social aspects<br/>brand<br/>brand mythologies<br/>building brand mythologies<br/>female mythologies<br/>maintaining brand mythologies<br/>male mythology<br/>symbolism in advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / RAN