TY  - BOOK
AU  - Randazzo, Sal
TI  - Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands
SN  - 1557384274
U1  - 659.1 
PY  - 1993///
CY  - Chicago: 
PB  - Probus Publishing Co.
KW  - advertising brand name products
KW  - advertising psychological aspects
KW  - advertising social aspects
KW  - brand
KW  - brand mythologies
KW  - building brand mythologies
KW  - female mythologies
KW  - maintaining brand mythologies
KW  - male mythology
KW  - symbolism in advertising
ER  -