Mathis, Mark <br/><br/>
Feeding the media beast : an easy recipe for great publicity 
by Mark Mathis 
 - Indiana:   Purdue Univesity Press  2002 
 - ix, 293p.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1557532478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ambush<br/>balance<br/>difference<br/>easy<br/>ego<br/>emotion<br/>invention<br/>preparation<br/>publicity<br/>repetition<br/>resource<br/>simplicity<br/>timing
<br/><br/><label>Dewey Class. No.: </label>659.2  / MAT