Kennedy, Dan S. <br/><br/>
The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects 
by Dan S Kennedy 
 - Holbrook:   Bob Adams Inc  1991 
 - 188p, app.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>1558500170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>case<br/>customer value<br/>direct marketing<br/>forward<br/>hiring and firing<br/>malibuism<br/>marketing<br/>new marketing<br/>right message<br/>sales promotion<br/>sales syrge<br/>strategies<br/>targets<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEN