TY  - BOOK
AU  - Kennedy, Dan S.
TI  - The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects
SN  - 1558500170
U1  - 658.8 
PY  - 1991///
CY  - Holbrook: 
PB  - Bob Adams Inc
KW  - advertising
KW  - case
KW  - customer value
KW  - direct marketing
KW  - forward
KW  - hiring and firing
KW  - malibuism
KW  - marketing
KW  - new marketing
KW  - right message
KW  - sales promotion
KW  - sales syrge
KW  - strategies
KW  - targets
KW  - United States
ER  -