Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
by George E. Belch and Michael A. Belch 
 - 4th ed. 
 - Boston:   McGraw-Hall Companies, Inc.  1998 
 - xxii, 762p., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0071152075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>communication in marketing<br/>consumer behaviour<br/>corporate advertising<br/>creative strategy<br/>direct marketing<br/>evaluation of broadcasting media<br/>integrated marketing communication<br/>internet marketing<br/>media planning<br/>personal selling<br/>print media<br/>public relations<br/>sales promotion<br/>support media
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL