Roberts, Kevin <br/><br/>
The future beyond brands lovemarks 
by Kevin Roberts foreword A. G. Lafley 
 - New York:   Power House Books  2004 
 - 221p., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>1576872041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand name product<br/>forecasting<br/>marketing<br/>trademarks emotional rescue
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROB