TY  - BOOK
AU  - Roberts, Kevin
TI  - The future beyond brands lovemarks
SN  - 1576872041
U1  - 658.827 
PY  - 2004///
CY  - New York: 
PB  - Power House Books
KW  - advertising
KW  - brand name product
KW  - forecasting
KW  - marketing
KW  - trademarks emotional rescue
ER  -