McKenna, Regis <br/><br/>
Total access : giving customers what they want in an anytime, anywhere world 
by Regis McKenna 
 - Boston:   Harvard Business School Press  2002 
 - xv, 252p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1578512441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>consumer satisfaction<br/>corporate creativity<br/>customer experience<br/>customer relations<br/>customer services<br/>marketplace<br/>three stages of marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / MCK