Hill, Sam <br/><br/>
The infinite asset : managing brands to build new value 
by Sam Hill and Chris Lederer foreword by Kevin Lane Keller 
 - New Delhi:   HarperCollins Publishers India Pvt. Ltd.  2001 
 - xii, 238p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1578512492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>amalgamation<br/>brand<br/>brand portfolio<br/>case studies<br/>co branding<br/>management<br/>over branding<br/>partitioning<br/>pruning<br/>repositioning<br/>scalling
<br/><br/><label>Dewey Class. No.: </label>658.827  / HIL