TY  - BOOK
AU  - Hill, Sam
AU  - Lederer, Chris
TI  - The infinite asset : managing brands to build new value
SN  - 1578512492
U1  - 658.827 
PY  - 2001///
CY  - New Delhi: 
PB  - HarperCollins Publishers India Pvt. Ltd.
KW  - amalgamation
KW  - brand
KW  - brand portfolio
KW  - case studies
KW  - co branding
KW  - management
KW  - over branding
KW  - partitioning
KW  - pruning
KW  - repositioning
KW  - scalling
ER  -