Lehmann, Donald R. <br/><br/>
Analysis for marketing planning 
by Donald R. Lehmann and Russell S. Winer 
 - 4th ed. 
 - Chicago:   IRWIN  1997 
 - xi, 220p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>007115423X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitor analysis<br/>customer analysis<br/>defining competitive set<br/>industry analisys<br/>Management<br/>marketing<br/>strategy<br/>United State
<br/><br/><label>Dewey Class. No.: </label>658.802  / LEH