Kotler, Philip <br/><br/>
Marketing moves : a new approach to profits, growth, and renewal 
by Philip Kotler, Dipak C. Jain and Suvit Maesincee 
 - Boston:   Harvard Business School Press  2002 
 - xii, 192p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1578516005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>identifying market opportunities<br/>market renewal strategy<br/>marketing<br/>positioning marketing<br/>telemarketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT