Holt, Douglas B. <br/><br/>
How brands become icons : the principles of cultural branding 
by Douglas B. Holt 
 - Boston:   Harvard Business School Publishing  2003 
 - xiii, 263p., app., notes, bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand loyalty as a social network<br/>brand name products<br/>business names<br/>cultural activism<br/>cultural branding<br/>iconic brand<br/>myth markets<br/>political authority<br/>popular culture
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL