Moser, Mike <br/><br/>
United we brand : how to create a cohesive brand that's seen, heard, and remembered 
by Mike Moser 
 - Boston:   Harvard Business School Press  2003 
 - xvii, 165p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1578517982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>brand icons<br/>brand personality<br/>brand roadmap<br/>core brand value<br/>management<br/>new products
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN