Schulz, Eric <br/><br/>
The marketing game : how the world's best companies play to win 
by Eric Schulz 
 - Holbrook:   Adams Media Corporation  2000 
 - xiv, 290p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1580622224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>branding<br/>consumer communication<br/>consumer research<br/>decision making<br/>management games<br/>marketing<br/>marketing cornerstones<br/>new products<br/>packaging<br/>price<br/>promotion<br/>public relations
<br/><br/><label>Dewey Class. No.: </label>658.802  / SCH