TY  - BOOK
AU  - Schulz, Eric
TI  - The marketing game : how the world's best companies play to win
SN  - 1580622224
U1  - 658.802 
PY  - 2000///
CY  - Holbrook: 
PB  - Adams Media Corporation
KW  - advertising
KW  - branding
KW  - consumer communication
KW  - consumer research
KW  - decision making
KW  - management games
KW  - marketing
KW  - marketing cornerstones
KW  - new products
KW  - packaging
KW  - price
KW  - promotion
KW  - public relations
ER  -