Borja de Mozota, Brigitte <br/><br/>
Design management : using design to build brand value and corporate innovation 
by Brigitte Borja de Mozota 
 - New York:   Allworth Press  2003 
 - vi, 282., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>1581152833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>design and business performance<br/>design firm<br/>design history<br/>design industrial<br/>design value<br/>innovation<br/>manufacturing processes<br/>marketing<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.5752  / BOR