TY  - BOOK
AU  - Borja de Mozota, Brigitte
TI  - Design management : using design to build brand value and corporate innovation
SN  - 1581152833
U1  - 658.5752 
PY  - 2003///
CY  - New York: 
PB  - Allworth Press
KW  - design and business performance
KW  - design firm
KW  - design history
KW  - design industrial
KW  - design value
KW  - innovation
KW  - manufacturing processes
KW  - marketing
KW  - strategy
ER  -