Sudman, Seymour <br/><br/>
Marketing Research : a problem solving approach (With Floppy) 
by Seymour Sudman and Edward Blair 
 - New York:   McGraw Hill  1998 
 - xli, 737p., app., glos., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>0071158626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing data<br/>bivariate<br/>communicating research<br/>conducting experiments<br/>conducting surveys<br/>ethical  current issue<br/>international marketing<br/>issues in research management<br/>market research data<br/>multivariate analysis<br/>preparing data<br/>questionnaire workshop<br/>sampling<br/>tools for primary data collection<br/>univarate
<br/><br/><label>Dewey Class. No.: </label>658.83  / SUD